Exsus Highway One

The Challenge

Exsus, a Top Ten Specialist Tour Operator noted by Conde Nast Traveller partnered with Shout to launch their brand new North America holiday offerings. Shout partnered with the brand to assist in improving Exsus brand visibility both within organic search and through earned media coverage.

The Solution

Shout Digital devised and created an interactive page on Exsus' website for Highway One, among the world's most famous road trip routes that takes drivers the length of California's coastline

The interative, animated site allows visitors to take a trip along Highway One via the website, highlighting places of interest and recommended stop-offs.

We undertook a blogger outreach and social media influencer programme specifically for the Highway One page.

The Result

The page remains outranked on Google searches on 'Highway One' only by California's official tourism organisation and Wikipedia's entry for Highway One.

Exsus enjoyed a 95% increase in enquiries from organic search following the launch of the site and subsequent blogger and social outreach.

53%
increase in organic
search visitors

149%
increase in
referral traffic

The page receieved almost 2100 unique links to the exsus.com/highway-one-road trip domain from other trusted pages and the dedicated Facebook page has generated in excess of 1200 likes.

The Highway One website received the honorable mention award from the Web Design Authority (awwwards.com)

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