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Celebspotter OK! Magazine

So you can tweet your favourite celebrities on Twitter. You can even befriend them on Facebook.

But how can you live like a celeb? Party like them? Sample the tasting menu at their favourite restaurant? Order a French 76 – Kate Moss’ tipple of choice, we hear – at that great little place that only they know?

And they’re a flighty bunch, these celebrities. How can you keep up with where’s in and where’s out in real time – and not end up at a Z-list haunt that’s so last week?

OK! Magazine partnered with Shout to deliver an app that would enable users to get closer to celebs - and even to sample their high-rolling lifestyle

Shout gave OK! Magazine’s Celebspotter app a game-changing overhaul that makes the most of the iPhone’s native features.

We added a real-time admin system, so the app is continually updated with new sightings. Geolocation technologies let you see when you’re in the vicinity of a celebrity hotspot and who’s been spotted there. You can search by celebrity, so if you’ve a thing for a particular star you can keep tabs on their turf. 

And if you manage to spot a celeb in their natural habitat, you can play paparazzo and submit your geotagged image to OK! Magazine.

Celebspotter includes listings of celebrities’ upcoming personal appearances so you can meet them in the flesh. And at the back end, we integrated some clever analytics, so OK! could harvest demographics data for targeted advertising.