St. Ermin's Hotel

St. Ermin's Hotel London, once infamous for the exploits of the British Intelligence services, was now seeking a different kind of notoriety.

The Challenge

St. Ermin's Hotel were looking for a website that offered the same level of service and experience that guests of the hotel are given.

St. Ermin's Hotel London, once infamous for the exploits of the British Intelligence services, was now seeking a different kind of notoriety. A relaxed and elegant hotel at one of the most prestigious addresses in the heart of Central London had just had a £30 million makeover and partnered with Shout to ensure that everybody knew about it.

The Solution

Shout started with an overhaul of the website’s functionality and appearance that was more in keeping with its contemporary service delivery.

Shout's online marketing expertise was deployed with rigorous search engine optimisation of the site, supported by dedicated PPC campaigns.

We increased visibility of its successful Caxton Grill and our blogger outreach programme and introduced ongoing maintenance of the website and online marketing disciplines to help maintain their popularity in a highly competitive London Market.

Multilingual Website

Given a significant portion of bookings for St Ermin’s come from overseas and non-english speaking countries it was critical that the site had support for multiple languages.

Separate site versions considering language, locale and cultural factors were built taking into account key technical factors to ensure the site would be indexed and served correctly within the correct locations in the correct language for each of St Ermin’s core international demographics.

I would highly recommend Shout Digital to any business that appreciates great service, accessible people & creative knowledgeable experts who will help your business succeed. They're big enough to know and small enough to care.

Stuart Leckie | Director of Sales & Marketing

The Result

Within 12 months of working with Shout, St. Ermin’s Hotel’s online reservation conversions more than doubled, rising from 800 a fortnight to more than 1800 a fortnight.

This positively impacted room occupancy rates, which exceeded 80 percent for the first time.

More than seven years into the partnership, occupancy rates remain consistently between 80 to 90 per cent through our consistent commitment to maintaining St. Ermin’s online positioning.

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