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Mobile Applications Mobile Applications Mobile Applications | 14.06.16

The 5 Most Exciting Developments from WWDC 2016

It barely seems like a year has gone by since the last time Apple rolled out its big WWDC extravaganza, but it is. This year’s event – like the 26 that preceded it – promised to excite and infuriate in equal measure, as thousands of attendees descended on the...

Mobile Applications Mobile Applications Mobile Applications | 29.02.16

A look at Mobile App Quality Assurance

We’ve all experienced opening up a mobile app only to be greeted with sluggish performance, poorly thought out user interface or experience and glaring errors that make you think ‘how on earth was this released?’

Digital Strategy Digital Strategy Digital Strategy | 28.01.16

A look at Facebook's new Audience Optimisation feature

Last week Facebook rolled out its latest feature – “Audience optimisation”. Designed and created to tailor messages on Facebook pages to subsections of large audiences this new feature really plays into the importance of granular targeting and tailored...

Digital Strategy Digital Strategy Digital Strategy | 21.12.15

AMP: The next big thing in mobile?

First things first, what is AMP? - “AMP” or accelerated mobile pages is a new way to build web pages for static content (usually news/informational content) that load incredibly fast on mobile devices and connections.

Digital Strategy Digital Strategy Digital Strategy | 25.11.15

Challenger Banks: The Future of UK Banking?

The global economic crisis of 2007 and 2008 hit hard. Most of the world’s major economies took a serious battering, leaving the global fiscal landscape in ruins. In the UK, it was the banking sector which took arguably the biggest hit; not only financially, but also...

Mobile Applications Mobile Applications Mobile Applications | 18.11.15

How the Apple watch OS 2 Upgrade Makes Wearable Tech Even Better

For those of you who may not be following, the Apple Watch is the leading gadget in the world of wearable tech. First released on April 24 in the UK, the device was prominently featured and hyped by Apple as the next big shift in mobile technology...

Digital Strategy Digital Strategy Digital Strategy | 09.11.15

Twitters move from 'Favourite' to 'Like'

In response to a disappointing year due to slow user growth Twitter is looking to piggyback on some of Facebook's success by adopting their “like” functionality.

Digital Strategy Digital Strategy Digital Strategy | 28.09.15

Why you should be sharing all of your Analytics data with Google

Earlier this year Google quietly revived a much loved feature that they removed from Google Analytics back in 2011: Benchmarking reports. These reports give you an extremely compelling reason to opt in to share your analytics data with Google.

Digital Strategy Digital Strategy Digital Strategy | 15.09.15

The Moment that matters in Hotel Marketing: a Look at Marketing Hotels to Millennials

Online booking of hotel rooms has dramatically changed the reality of hospitality marketers over the past decade and the last 5 years in particular due to the rise of mobile and the growth in both size and affluence of the Millennial cohort, a group whose size...

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