The Importance of User Experience in Mobile App Development

Mobile Applications Mobile Applications Mobile Applications | 26.08.15

The Importance of User Experience in Mobile App Development

Mobile apps are big business; more than 1 in 5 people across the world own a smartphone and mobile app stores are expected to take in more than $45 billion in revenue during 2015, with this number rising to $75 billion by 2017.

Apps create a powerful direct channel to customers, allowing businesses to communicate with them directly at all times. They also provide value, encourage customer engagement and help improve customer loyalty, all of which can help build your brand and build your business.

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