Emerging Technology Emerging Technology

Emerging TechnologyEmerging Technology Emerging Technology

Pushing the boundaries of software and technology and redefining what is possible through continued research and development.

Innovation Hub

Introducing our approach to researching the latest technology and its possible applications.

Having the ability to apply emerging technologies to real world business cases requires ongoing investment, research and prototyping.

We want to keep you at the vanguard of the latest technological advancements, helping you employ those that can truly affect your business. By investing in ongoing research and development, our teams can concentrate on practical applications of these ground breaking technologies rather than just paying lip service and jumping on the proverbial bandwagon.

Augmented Reality

We are incredibly excited about augmented reality and the possibilities that such a medium offers. The concept of overlaying visualizations and complex data patterns onto real world environments is nothing new, but it is only recently that we have achieved the technological refinement required to really take it to the next level.

Our research team are examining the possibilities and the capabilities of a fledgling but fascinating technology. Imagine the kind of difference effective AR could provide to tourism - with visitors engaging with and gaining insight from interactive, real-life exhibits and historical locations. Alternatively, consider education - an immersive experience has long been considered the Holy Grail of teaching; with AR, such engagement becomes possible.

These are the sorts of avenues our teams are currently exploring, forging innovative pathways into the world of Augmented Reality. Wherever we end up, it is sure to be interesting.

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Increasingly, we are seeing innovation in software and smart technology which no longer simply exist in the physical world but are tied in directly to it. These advancements are helping us to interact with, and to understand, the world around us on a more profound level. The development of the iBeacon is an example of this.

iBeacons utilize a traditional transmitter/receiver set-up but take this a step further. Using Bluetooth Low Energy functionality, these devices can communicate sophisticated data between points, making them incredibly useful in the world of business.

This is one of the aims of our active research; to push the boundaries of what these iBeacons can be used for. In retail, in construction, and in other aspects of business, these miniature beacons have become far more than just placemarkers or trackers. They represent another layer of understanding within an increasingly data-centric business culture.


Artificial Intelligence

The leading edge of research into artificial intelligence is finely honed, keen and razor sharp. This is what is driving change in this field, pushing our understanding of AI ever further onwards. Something about artificial intelligence has captured the human imagination for decades.

Our research focusses on Neural Networks and Fuzzy Logic systems and on the ways in which these concepts can be applied to the creation of smart interactive systems. If we can create a system which truly learns – which genuinely comprehends and understands the needs of the humans it interacts with – the applications of such technology are almost limitless.

This is our aim; to harness machine learning techniques and to push them that little bit further in the pursuit of true intelligence. Achieve this, and trigger a revolution in the landscape of technical support, of retail product and service delivery, of customer interaction and assistance, and in any other field in which direct engagement is required.


Internet of Things

Web connectivity was never designed to be restricted to traditional computing devices. Just as the internet branched out from the desktop to the laptop to the smartphone and to the tablet, it has made the leap once again, as it begins to permeate every aspect of our lives.This is the Internet of Things – or IoT – which is the concept by which everything around us can be connected.


Bots exist at the point of contact between artificial intelligence and interactive automation. These applications are not a new phenomena – but the science behind the function is really beginning to gather pace. We are developing technology which will help bots provide increasingly sophisticated services, mimicking the intelligent responses of a human.

Virtual Reality

Virtual reality was once the preserve of video gamers and game designers. Not anymore. Instead, virtual reality has become one of the business world’s primary growth technologies. This is because its applications are so abundant. By introducing elements of both VR and AR, the Shout team hope to produce something wholly new, wholly innovative and incredibly exciting.

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