Exsus is a luxury tour operator, based in Baker Street in the heart of London, with a second office in Bangkok, a third in New York and another in New Delhi. Known for their pioneering spirit, all members of the team have either lived or travelled extensively in the areas they feature.

Client
Exsus Luxury Holiday Travel
Sector
Travel
Services

Product Strategy

Product Design

Software Engineering

Platform Engineering

The challenge

Exsus was looking for a digital partner to improve its visibility through organic search against luxury travel brands. The bespoke travel company also wanted to create awareness of their new South Australian destinations to high net worth individuals, through their social channels.

The solution

In line with the company’s core goals of attracting an audience of affluent travel enthusiasts, Shout capitalised on South Australia’s increasingly strong reputation for being a centre for fine food and wine.

Focussing on South Australia’s main food and wine regions, we created a long-form, responsive, interactive microsite covering the rich gastronomic history of the region. This included interviews with key figures such as Maggie Beer; a prominent culinary celebrity in Australia and interviews and exclusive recipes from some of the region’s best restaurants.

Social Interaction

Key features to improve social shares were integrated into the microsite including Facebook open graph tagging, and Twitter card integration on each key page of the site alongside share buttons for key social media networks. Furthermore, social reach to a highly targeted demographic aligned was amplified using Facebook Sponsored stories.

Bespoke Outreach Project

To address the primary requirement of the project, we conducted a month-long bespoke outreach project, aimed at generating community interest and coverage from travel bloggers, South Australian businesses and online travel publications.

The result

As a result of our outreach programme, significant referral traffic was secured from the travel blog 'Thinking Nomads'.

The page served as the third most popular route into the Exsus site for new visitors and was responsible for almost 10% of all inbound traffic.

Alongside Google, Gatwick Airport and the Royal Navy, the page was shortlisted for best use of visual design at the prestigious DADI awards, and the Big Chip Awards.

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