North P&I is a global leader in marine insurance for incidents involving piracy, pollution and oil spills, collisions, groundings and cargo damage.
North P&I is a global leader in marine insurance for incidents involving piracy, pollution and oil spills, collisions, groundings and cargo damage. It enjoys a prominent global presence and is operated from the banks of the River Tyne on Newcastle’s Quayside.
It selected Shout as its partner to dramatically improve its online presence and help it to reach its customers, positioned across the globe, more readily through online services.
The key solution from Shout was to develop a dedicated, cross-platform, smartphone and web-based app that would allow for much quicker access for any member organization and its staff.
Given the remote locations of many of its members’, Shout developed a system that would allow for the updating and syncing of the most current data, even when members were offline. To support the mobile application, Shout also delivered a range of other improvements for North P&I’s online presence that included an updated website that was in keeping with North P&I’s commitment to produce a more engaging brand identity. These web based improvements included, in partnership with Gray Page, the integration of a live global map to indicate current and historic maritime threats and incidents.
The ResultThe improvements made to the website and the introduction of the mobile applications have enabled wider brand awareness, greater loyalty and engagement with North P&I from its customers. They have allowed North P&I to communicate more effectively with its members through engaging platforms that keep the importance of their service, strength and quality at the forefront of their offering.
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