Northumbria Sitecore

Northumbria University came to Shout with a brief to refresh and rebuild their existing website on the Sitecore experience platform to cater for a diverse set of audiences, each with its own individual needs and behaviours.

The Challenge

The Challenge

Northumbria University came to Shout with a brief to refresh and rebuild their existing website.  The primary aim of the refreshed site was to convey the Universities values and visions to the outside world and to cater for a diverse set of audiences, each with its own individual needs and behaviours.


In addition to this, the project had clear requirements to migrate existing content and integrations from their outdated CMS into a new platform that allowed for greater control over the presentation and publishing of content alongside the ability for many users to edit and work on site content simultaneously without confusion or the speed issues that were present on their existing content management system.

The Solution The Solution

The Solution

Shout undertook an initial discovery project in order to identify that the elements required to deliver the web rebuild of work were fully understood and mapped out in addition to identifying any opportunities for improvements and optimisations along the way.


Sitecore was chosen to replace Northumbria Universities' incumbent content management system because of its flexibility, scalability and ability to deliver personalised experiences.  Through migrating the existing site into the latest Sitecore platform, content authors and managers were given the ability to create and manage both content and personalised experiences from start to end for distinct demographics and psychographics inclusive of undergraduates, postgraduates, staff and researchers.

The Result

The implementation of Sitecore has allowed Northumbria University to communicate more effectively and personally with its wide range of stakeholders from initial student recruitment through to onboarding prospective research candidates and staff members.

The Sitecore migration, and improvements made to the Northumbria University website build have provided the University with the power and flexibility to create and manage content with significantly more efficiency and accountability.

The Sitecore experience platform and its associated experience analytics platform has also allowed for the automated personalisation of site content based on a site visitors intent or defined persona based on previous browsing behaviour - functionality which has allowed teams at Northumbria University to better understand the behaviour an needs of their website visitors.


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