In 2019, the European Rugby Finals took place in Newcastle Upon Tyne. Hosted by NGI, together with Newcastle Falcons, Newcastle City Council and Newcastle United Football Club, the event welcomed an estimated 80,000 visitors to the city.

We were recommended for the Newcastle Finals 2019 project, following the success of our work on the Great Exhibition of the North app.

Client
Newcastle Falcons
Sector
Sport
Services

Product Strategy

Product Design

Platform Engineering

Software Engineering

The challenge

Newcastle 2019 organisers needed a visitor app to support and add value to the fan experience during the weekend of the Newcastle Finals 2019, while giving fans key information about what to do when the matches were on.

Organisers wanted visitors to be given useful information about the city, including recommendations for sightseeing, places to eat and things to do.

This promotional material needed to be combined with practical and proactive event information to engage the fans in the weekend’s sporting events, including:

  • Directions to St James’ Park Stadium
  • Stadium map with entry gates, food and drink concessions
  • Travel time guidance
  • Security information about St James’ Park
  • A programme of fan village activity
  • Special offers from partner businesses
  • Travel, traffic and transport updates
  • Emergency services contact details

I cannot recommend Shout highly enough.  They are innovative, can-do and they deliver.  

Head of Business Development, NUFC

The solution

Our focus at all times during the app development was on contributing to and enhancing the fan experience. We carried out in-depth user experience research to ensure that we met the needs of the visiting fans and surfaced the information they needed intuitively.

The collaborative UX process involved the development of prototypes, visuals, and wireframing alongside client discussions and rigorous testing by our analysts.

The experience we developed needed to:

  • Be simple to use
  • Provide simple wayfinding utilising Google Maps
  • Deliver both pre-scheduled and real-time push notifications
  • Be optimised, so battery and data plans wouldn’t be compromised by the use of GPS

The app build used our existing Canopy platform, which triggers useful and engaging information to audiences at designated points and via users’ locations.

From the point of their arrival at Newcastle Central Station, our app guided fans to St. James’ Park – and other points of interest across the city – using GPS.

This wayfinding element helped people to explore the fan village and provided all the information needed to ensure visitors had a positive experience of the European Rugby Finals in Newcastle.

The result

Delivered to market in less than two months, the Newcastle 2019 app was in-store ready to greet the 100,000+ fans who flocked to Newcastle for a memorable weekend of Rugby.  

Data allowances and phone battery was preserved

The app was optimised to preserve both data allowances and phone battery life.

Multilingual

Supported multiple languages

Advertising & marketing notifications

The app had the functionality to push advertising and marketing notifications

5-star ratings

Gained 5-star ratings on both iOS and Android

3,000 downloads in 2 days

Over 3,000 downloads with 20,000 sessions in two days

Capacity to be rebranded

Has the capacity to be rebranded for the Marseilles 2020 Finals

To create a digital experience your audience will love

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