Show your working: What is reasoning AI?
15/07/2025
Reasoning AI mirrors human thinking by showing each logical step, improving trust, understanding, and insight.
AI-driven CX transformation at Innovation Festival 2025
14/07/2025
Northumbrian Water outdid themselves with this year's festival and we were thrilled to be there running an exciting sprint.
Mental Health First Aid in the workplace
09/07/2025
We’ve recently trained our first mental health first aider, but what does this mean for Shout?
What can AI teach us about the world around us?
07/07/2025
Exploring how artificial intelligence is helping scientists uncover patterns and gain new insights about the world around us.
Cutting through complexity: The art of keeping it simple
03/07/2025
In an increasingly complex world, simplicity is the art form that separates good user experiences from bad.
The AI Socrates: When LLMs just don't have a clue
01/07/2025
LLMs offer fluent answers, but their confidence can mask uncertainty. We explore why that happens and how a Socratic approach can fix it.
Reflections on Umbraco Codegarden 2025
30/06/2025
Our Head of Software Engineering Ian Grieve talks innovation, community, and the future of digital experiences.
What multi-agent AI means for your org chart
23/06/2025
Moving beyond copilots to semi-autonomous colleagues, architecture options, governance checkpoints, and practical adoption tips.
How to train your AI (without getting burned in the process)
02/06/2025
Learn how to train transformer-based AI models effectively – from data prep to deployment – without the drama.
Building a React frontend for an Umbraco headless CMS | Part 3
23/05/2025
Expanding type of content we support to use the Grid Block Editor, recreating Razor views into reusable React components.
MCP: Connecting AI models with enterprise data
20/05/2025
Explore how Anthropic's Model Context Protocol standardises AI-enterprise data links, simplifying integrations and accelerating agentic autonomy.
Social value at Shout – stepping up our commitment in 2025
08/05/2025
As Shout is recognised with the Bronze Social Value Quality Mark®, we reflect on what making a meaningful contribution means to us.
The art of being a ‘critical friend’ for our clients
02/05/2025
We reflect on the vital part that healthy challenge plays in how we work with our clients and its role in how we build better partnerships.
Join us at our Umbraco Newcastle Meetup
23/04/2025
Bringing together the incredible talent from the Northeast to discuss everything from development to informal chats about ideas and ways to get involved in the Umbraco community.
Building a React frontend for an Umbraco headless CMS | Part 2
17/04/2025
The second part of our content series on using Umbraco’s headless APIs to work with a React frontend—here we deep-dive on React Router.
Use cases for Retrieval Augmented Generation (RAG)
14/04/2025
Explore how Retrieval-Augmented Generation enhances AI accuracy with real-world use cases and practical implementation tips.
Why European cloud providers deserve your attention
09/04/2025
Our cloud experts explore European-owned and controlled cloud providers and how they stack up against AWS, Azure and Cloudflare.
Building robust data pipelines for AI driven applications
07/04/2025
Discover how unified data pipelines power AI applications through structured, semi-structured, and unstructured data.
Uncovering the truth in the subjective world of UX design
03/04/2025
When it comes to designing user-focused products, the ‘truth’ can be a little bit of a red herring. So what do we do to reach consensus?
Building a React frontend for an Umbraco headless CMS | Part 1
02/04/2025
Using a worked example, our Umbraco experts walk you through using Umbraco’s headless APIs to work with a React frontend.
Best practices in AI model evaluation and monitoring
31/03/2025
Learn how to evaluate, monitor, and maintain trustworthy AI models through practical metrics and feedback.
8 trends that are reshaping how we design digital experiences
27/03/2025
From zero UI to emotion-responsive systems, we're in an era where technology and humanity can blend more seamlessly than ever before.
AI washing – when solutions aren't as smart as they seem
24/03/2025
AI washing is on the rise - in this article we explore why misleading AI claims damage trust and put users at risk.
Advancing multilingual natural language processing
17/03/2025
How multilingual NLP is breaking language barriers—exploring innovations, tackling key challenges, and shaping global AI communication.
How to work with drag gestures in SwiftUI
13/03/2025
Master smooth, responsive movement with step-by-step guidance on user-driven animations like scrolling and pull-to-refresh.
Beyond prompt engineering—AI is much more than ChatGPT
10/03/2025
Fine-tuned models are transforming industries, enhancing legal analysis, predictive maintenance, and automation.
Firebase distribution for iOS apps | Part 2
07/03/2025
The second instalment of our handy two-part guide, covering deploying an iOS build (.ipa) using Fastlane and Firebase CLI.
Firebase distribution for iOS apps | Part 1
05/03/2025
Visual Studio App Center goes into retirement on 31st March 2025 - here are some alternatives for app distribution.
AI and intellectual property – the legal and ethical considerations
03/03/2025
Examine the legal and ethical issues surrounding intellectual property ownership, copyright infringement, and regulation in generative AI.
Future-ready? Cloud engineering to drive your website success
28/02/2025
For businesses looking to thrive, leveraging cloud engineering is a game-changer. Here's how you build a business case for it.
Where does it hurt? UX health checks to ease your pain points
24/02/2025
Something not quite right? With regular check-ups, your digital products can have a long and healthy life.
Building an AI strategy for digital transformation in 2025
23/02/2025
Explore strategies for implementing AI-led digital projects, aligning future innovation with evolving technological and regulatory challenges
6 myths about AI in business, debunked
17/02/2025
Debunking common AI myths in business—how AI enhances productivity, supports workers, and drives innovation without replacing jobs.
Here's how to create a smooth shine effect in SwiftUI
14/02/2025
Learn how to create a smooth shine effect in SwiftUI using masking, gradients, and animations for dynamic visuals.
5 natural language processing use cases for any business
10/02/2025
Explore key NLP use cases, including chatbots, sentiment analysis, text summarisation, translation, and voice assistants.
We are Umbraco Platinum Contributing Partners
05/02/2025
A huge thank you to our amazing team, whose collective efforts have secured our Umbraco status for a consecutive year.
The need for AI governance and the form it must take
03/02/2025
AI governance is essential to balance innovation, ethical responsibility, and societal impact for a sustainable future.
Assessing accessibility in your mobile applications
27/01/2025
Exploring mobile app accessibility, guidelines, and testing methods to ensure inclusivity for all users.
How to integrate AI solutions into existing workflows
22/01/2025
Learn how to seamlessly integrate AI into existing workflows, enhancing efficiency, collaboration, and productivity with practical strategies.
This is how we optimise costs in Microsoft Azure
21/01/2025
We help clients benefit from the full potential of Azure without breaking the bank. Here’s how we do it.
The AI revolution: A blueprint for business transformation
14/01/2025
Explore the UK’s AI transformation, government action plan, and opportunities for businesses to embrace innovation.
How can we achieve sustainability in AI?
13/01/2025
Addressing AI sustainability challenges like e-waste and energy consumption while delivering environmental and organisational benefits.
Why your mobile apps live and die by user experience
10/01/2025
Discover how exceptional UX/UI design transforms mobile apps, boosting engagement, retention and user satisfaction.
Partnership and why we love to shout about it
08/01/2025
Radical transparency, continuous dialogue and shared accountability... We explore the characteristics that make Shout a great partner.
The perceptions of AI in Customer Service
01/01/2025
Bots and generative AI provide consumers with support and enable businesses to offer 24/7 service. But what does the industry think?
Elevating CX through personalisation
29/12/2024
Show me that you know me—in a world full of endless choice, personalisation is key to retention and conversion.
How will AI shape digital products in 2025?
24/12/2024
While AI has certainly made leaps and bounds in the past few years, we've barely scratched the surface of its potential. In 2025, that will change
Shout gains ISO 42001 in an industry first
23/12/2024
... and what's more, currently Shout are one of only ten organisations to be awarded the standard, and the first in our industry.
A voyage of discovery—and choosing the right guide
14/11/2024
Every new project is a journey into the unknown. The right partner will help navigate that journey and reach your destination in great shape.
Top 10 UX pitfalls that impact conversion
01/11/2024
...and how to fix them. Our UX team reflect on the top 10 UX mis-steps and the impact they can have on conversion.
Design Library: A framework for success
21/10/2024
Design Libraries allow UX teams to focus on the things that matter, confident in the knowledge they're making holistic and consistent choices.
Assembling the future of great customer experience
08/10/2024
Explore the transformative power of composable CX, and how it can equip your business to thrive in the ever-evolving digital landscape.
Open vs. Closed: The fine-tuning divide in AI models
11/09/2024
Uncover the secrets of AI fine-tuning. Learn, for example, how GPT-4o and T5 differ in customisation approaches.
Seamlessly migrate your Umbraco 7 or 8 website
06/09/2024
Upgrading not only secures your site but also unlocks new possibilities, allowing for a more scalable and robust web experience.
Digital transformation in government
23/08/2024
We discuss our work with government, exploring the challenges and opportunities faced in providing great digital services for citizens.
Exploring Apple Intelligence in iOS 18
10/08/2024
Two months ago, Apple announced Apple Intelligence—a game-changer that promises wealth of new smart features and a smarter Siri.
DevOps support for deploying iOS applications with extensions
18/06/2024
Streamline your iOS app deployment with Azure DevOps by automating builds releases for multiple environments and extensions.
Our rundown of what's new in Umbraco 14
13/05/2024
Umbraco 14, set to be released on 30th May 2024, brings exciting changes to the popular CMS platform.
Use cases for fine tuning AI models
15/04/2024
Explore the power of fine-tuned AI models and how they're revolutionising industry-specific applications.
Our highlights from Umbraco Spark 2024
21/03/2024
Umbraco Spark is one of the highlights of our year. Our team reflects on their highlights from this year's innovation-focused instalment.
How a UX audit can help you convert
04/03/2024
When you've taken steps to optimise your customer journey, why can conversion seem so difficult to grow?
Self-service tool helps people exercise information rights
26/02/2024
Transforming the ICO's subject access request process with a simple online self-service process.
Celebrating our Contributing Platinum Partner Status
31/01/2024
We are delighted to announce that our Umbraco Contributing Platinum Partner status has been renewed—thanks Umbraco!
The rise of AI: early concepts to transformer networks
29/01/2024
Explore AI's evolution from infancy and discover how attention mechanisms are reshaping machine learning and NLP.
Shout & ShareMyToolbox win Best App award
29/01/2024
We're delighted to share bragging rights as well as tools with our fantastic clients—Best App at the Northern Digital Awards!
Umbraco 13 is here—what's new and how can it help you?
14/12/2023
Umbraco 13 is here - and amongst other things, it will help you smash your content goals and supercharge performance this year.
Improving C-Mex scores through digital transformation
21/11/2023
What's the real value of CX in an industry where consumers have no choice of supplier and may even wish to be 'happily disengaged'? Read on...
7 things we learned at Umbraco UK Festival
15/11/2023
From leveraging templates for more efficient development, to looking after developer wellbeing.
Enabling adoption of digital twins in the water industry
16/10/2023
With vast data comes huge opportunities. Find out about the potential use cases for digital twins in the water sector.
NWG & Shout Make Awards Finals
29/09/2023
Northumbrian Water's in-app Drop Swap game has been shortlisted in this year's Prolific North Tech Awards.
Modifying behaviour with reward based digital experiences
18/09/2023
Exploring the importance of customer engagement and education in achieving meaningful change in water consumption.
Mobile Security: Safeguarding Your Apps
29/08/2023
Learn how to improve your app’s security posture (and the questions to ask your developer).
News: Shout Shortlisted for 3 Awards
23/08/2023
We're delighted to have been recognised in THREE categories in the GEM awards.
Are you still writing user stories like this?
22/08/2023
Our project management aficionados take us through the most commonly seen ways User Stories hold up a project.
8 tips for landing pages that convert
16/08/2023
Learn how to make landing pages that convert effortlessly and delight your customers—with examples from a range of industries.
Meetups, partnerships, events... A Year of Firsts
08/08/2023
2023 has held lots of firsts for Shout – proof that agencies can still be doing new things at the grand old age of 14.
Tips for clients - from someone who was one
07/08/2023
Help for getting the most from your agency partners - from someone who has lived in both worlds.
Shout are an Umbraco Platinum Partner Agency
02/08/2023
The Platinum tier recognises those agencies who are creating enterprise-level digital experiences on Umbraco.
When is a user story "ready" for dev?
18/07/2023
Here's our handy checklist to include in your team's 'Definition of Ready'. It will save you from a whole world of pain, we promise!
How to speed up distribution of iOS builds
26/06/2023
How do you speed up distribution of iOS builds by releasing variations of a single build in Azure DevOps?
Shout is a Top 50 Digital Agency for 2023
16/06/2023
We're delighted to have been named as a Top 50 Digital Agency for 2023 by Prolific North—up a whopping 24 places since last year.
Can you help us innovate at this year's Innovation Festival?
15/06/2023
Can YOU help us with our exciting sprint? We're looking for curious, can-do folk to help ideate our problem statement. Interested...?
How do you create a migration roadmap for your Xamarin app?
10/05/2023
Microsoft's app development platform Xamarin is no more—how do you create a migration roadmap for your app?
Xamarin is dead… what happens now?
03/05/2023
Microsoft is sunsetting its popular cross platform app development framework. Mobile apps built using the tools need to be migrated - and soon.
New digital skills programme is something to shout about
19/04/2023
Our partnership with the Foundation of Light aims to provide local families with the opportunities to develop their digital skills.
Choosing the right approach for your mobile app development
06/02/2023
Native, hybrid or cross platform? A quick Google search will find dozens of articles arguing every case well—so how do you decide?
4 powerful ways sports brands leverage mobile apps
06/02/2023
Four ideas for providing a premium customer experience (CX) that spans physical and virtual worlds, inspired by the world of sport.
Shout partner with Ecologi to reduce impact on the planet
14/10/2022
We are partnering with Ecologi to fund carbon reduction projects, and plant trees for the future of our planet.
How to choose the perfect CMS platform for your organisation
14/10/2022
There are countless products on the market—selecting from them and understanding where best to invest your budget is crucial.
Time to upgrade your Umbraco site?
14/10/2022
In September 2023, Umbraco 7 will become ‘end of life’ (EOL) meaning the version will no longer receive updates or security patching.
Prioritising EX—the digital key that can unlock any door
04/10/2022
Put EX first in your digital transformation and you will not only improve engagement but improve your chances of success.
What makes a successful mobile app?
04/10/2022
With almost 5 million apps available across the App Store and Play store, it’s no longer enough to have a cool idea and a decent execution.
Shout gain Umbraco Contributing Gold Partner status
04/10/2022
We're thrilled to be named Umbraco Contributing Gold Partners in 2022—recognition of our hard work to support the Umbraco community.
The time is now for utility brands to invest in digital
16/09/2022
What does differentiation via digital transformation mean for utility brands? And how can the process be derisked?
4 technologies to cover in your mobile strategy
16/09/2022
Mobile and wearable technology are part of everyday life, and hold the secret to delighting your customers and your own employees.
Gary Joins Umbraco Headless Team
16/09/2022
Our own CEO & founder Gary Boon was recently announced as part of Umbraco’s newly-formed Headless Community Team.
7 reasons projects fail (and how you can turn them around)
18/07/2022
Digital programmes and projects are often on the rocks for one of these reasons—we have a strategy to course-correct for each of them.
9 reasons our clients love Umbraco
17/11/2021
Easy editing, built in SEO tools, multilingual capability... just a few of the reasons Umbraco is the first choice for so many of our clients.
7 simple guiding principles for effective digital platforms
23/03/2021
Whether you want to engage audiences, capture fans, drive commercial value (or all of the above) our guiding principles will set you up for success.
Understanding the value of great CX
23/03/2021
CX is the emotional response that a customer has, both positive and negative, to interacting with your products, services and comms.
Innovation in action with Northumbrian Water
23/03/2021
In our Wear is Wellness sprint, we tackled the challenge of ensuring employee safety in the field using wearables.
Ushering in an exciting new era for Shout
23/03/2021
We’re thrilled to be back in the newly expanded Shout HQ following an exciting workspace transformation.
Proud partners of Foundation Of Light on Digital Skills
23/03/2021
We are working with Foundation of Light, to transform their web presence and devise a new programme to help families improve digital skills.
Shout is ISO 27001 accredited—what that means for our clients
08/01/2021
ISO 27001 is recognised worldwide as the standard for information security management and this gives our clients peace of mind.
Exploring computer vision for mobile apps
08/01/2021
Adding AI to your apps can streamline your workflow, safe-guard your users and enhance your business intelligence.
Keep your customers close: why CX is so important for businesses
08/11/2020
With unprecedented levels of choice and a world of different purchase options at customers' fingertips, how can businesses get the edge?
Designing for users with visual impairments
08/11/2020
How can you meet the diverse needs of users with visual impairments and create a truly inclusive experience for all?
Artificial intelligence and banks: a pairing which is here to stay
12/10/2020
We explore why AI is set to take customer experience in banking by storm and that the future might hold.
