Meeting diverse user needs with personalisation


Northumbria University’s Vision for 2025 is to be a research-rich, business-focused, professional university with a global reputation for academic excellence. 

The main aim of their transformation was to better convey their vision and values, and they chose to partner with the Shout team to benefit from our strategic approach to making their estate work harder for them.

Following a thorough discovery phase, we channeled the insights we'd uncovered into the design & build of a new web presence - creating a digital platform that better serviced its users, aided by a flexible CMS giving greater publishing control to content authors to create personalised experiences for its diverse audience.

The Challenge

The website needed to cater to a diverse set of audiences, each with its own individual needs and behaviours. To do this, the University wanted a website with a content management system that was flexible, scalable, and could deliver personalised experiences.

Users of the existing University website were experiencing slow load times and confusion when working on the content management system.

The project to redevelop the University's site required that we migrate all the existing content and integrations from the site's outdated CMS into a new platform.

The migration would allow for greater control over the presentation and publishing of content. It would also enable multiple users to edit and work on the website's content simultaneously – all without impacting the site's speed or functionality.

The Solution

Shout initiated an initial discovery stage for the Northumbria University website redevelopment project. We needed to identify that all the elements required to deliver the web rebuild were fully understood and mapped out. We also wanted to consider if we could identify any opportunities for improvements and optimisations along the way.

We used Sitecore to replace Northumbria University's incumbent content management system because of its flexibility, scalability and ability to deliver personalised experiences.

Migrating the existing website into the latest Sitecore platform gave content authors and managers more control of the site and the ability to cater to the University's distinct and diverse audience demographics and psychographics with personalised experiences.

The Outcome

The Sitecore migration and the improvements made to the Northumbria University website build have given staff the flexibility to create and manage content with significantly more efficiency and accountability.

The Sitecore experience platform and associated analytics have allowed for the automated personalisation of site content.

Content can now be based on a site visitor's intent – or on a defined persona, based on previous browsing behaviour.

This functionality has given the teams at Northumbria University a greater understanding of the behaviour and needs of their website visitors.

Northumbria University staff can now communicate more effectively and personally with their different stakeholders with ease.

The Sitecore implementation supports every stage of the University as a business, from initial student recruitment through to the onboarding of prospective research candidates and staff members.

Book a call with our team.

Whether you want us to respond to a brief, or just a chat about where your roadmap could take you. 

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