Integrated digital estate driving revenue and customer experience excellence

The Approach.

As with all adoptions of existing estates, we began with a forensic onboarding process, working closely with the Novuna team to understand the current sites and infrastructure, and the business goals the estate needed to support. We conducted a root and branch audit and made recommendations to modernise and streamline the estate – starting with a migration to the latest version of Umbraco.

The Azure infrastructure was optimised to support CI/CD and improve stability, performance and security. We also agreed SLAs for a 24/7 monitoring and support service.

To tackle the challenge of maintaining a consistent presence across so many sites, and empower teams to rapidly spin up new experiences, we developed a suite of reusable and feature rich CMS components. This ensures the Marketing teams can create rich, elegant content experiences for their customers across the estate, without involving a developer or writing any code). The carefully designed components allow for a high degree of sophistication, while also providing tight control for a cohesive brand presence.

We worked closely with the Novuna team, holding UX workshops and collaborating on a shared vision across the Marketing and IT teams, and breaking this down into the specific components, functionality and integrations required.

The partnership quickly evolved into a long-term digital programme of work, with value streams including:

• Creating new Umbraco sites for Vehicle Solutions & Personal Finance
• Developing Novuna’s EV Hub & Fleet Portal for major customers
• Developing a co-branded EV leasing portal with RAC
• Rebrand of the marketing estate from Hitachi Capital to Novuna
• Architecting a geo-redundancy high availability solution
• Delivering ongoing Continuous Improvement programmes across the estate

The Outcome.

Today, Novuna has a highly performant marketing estate, delivering on revenue targets and providing best in class customer experiences for their users. 

They have been able to front-end the internal systems that underpin their leasing and finance sales with an optimized, modern user interface. 

Their teams are empowered through easy-to-use content management systems, and a range of reusable components that allow them to craft engaging, on-brand experiences rapidly and effectively.

The platform is underpinned with a modern, robust, and scalable infrastructure, protecting their presence with a high availability, high performance architecture.

We continue to work with Novuna’s teams on delivering their digital future.