Integrated digital estate driving revenue and customer experience excellence

Novuna are one of the UKs most trusted finance providers, offering innovative financial solutions and outstanding customer experiences to consumers, small to medium enterprises (SMEs) and corporate multinationals

A leading advocate for zero-emission vehicles, Novuna’s market-leading services are accelerating the transition to electric vehicles, and their green bond proceeds are directing the flow of finance to sectors which are reducing greenhouse gas emissions. Novuna are enthusiastic about making a positive difference to the communities in which we live, work and serve, be it through helping small businesses to grow or charitable donations.

We have been working with Novuna since 2019 as a long-term digital partner, collaborating closely with stakeholders in both Marketing and IT, to deliver and optimise their marketing estate, of nine websites and digital services.

The Challenge.


Novuna’s web estate is responsible for generating in excess of £40m in revenue opportunity each day, and their pivotal role in delivering marketing-qualified leads means high performance and always-on availability are paramount.

With a digital estate of nine websites and digital services, the Novuna team invests substantial time and resources in keeping those experiences current, usable and optimized.  With a legion of empowered content managers and contributors, it is imperative that the tools and constraints are in place to ensure that editors can build amazing experiences, whilst maintaining consistency.   

The team needed a new digital partner to help them evolve the estate and provide the bridge to their future vision. How might we refactor and optimize what they already have, rather than start again? 

The Approach.


As with all adoptions of existing estates, we began with a forensic onboarding process, working closely with the Novuna team to understand the current sites and infrastructure, and the business goals the estate needed to support. We conducted a root and branch audit and made recommendations to modernise and streamline the estate – starting with a migration to the latest version of Umbraco.

The Azure infrastructure was optimised to support CI/CD and improve stability, performance and security. We also agreed SLAs for a 24/7 monitoring and support service.

To tackle the challenge of maintaining a consistent presence across so many sites, and empower teams to rapidly spin up new experiences, we developed a suite of reusable and feature rich CMS components. This ensures the Marketing teams can create rich, elegant content experiences for their customers across the estate, without involving a developer or writing any code). The carefully designed components allow for a high degree of sophistication, while also providing tight control for a cohesive brand presence.

We worked closely with the Novuna team, holding UX workshops and collaborating on a shared vision across the Marketing and IT teams, and breaking this down into the specific components, functionality and integrations required.

The partnership quickly evolved into a long-term digital programme of work, with value streams including:

  • Creating new Umbraco sites for Vehicle Solutions & Personal Finance
  • Developing Novuna’s EV Hub & Fleet Portal for major customers
  • Developing a co-branded EV leasing portal with RAC
  • Rebrand of the marketing estate from Hitachi Capital to Novuna
  • Architecting a geo-redundancy high availability solution
  • Delivering ongoing Continuous Improvement programmes across the estate

The Outcome.


Today, Novuna has a highly performant marketing estate, delivering on revenue targets and providing best in class customer experiences for their users. 

They have been able to front-end the internal systems that underpin their leasing and finance sales with an optimized, modern user interface. 

Their teams are empowered through easy-to-use content management systems, and a range of reusable components that allow them to craft engaging, on-brand experiences rapidly and effectively.

The platform is underpinned with a modern, robust, and scalable infrastructure, protecting their presence with a high availability, high performance architecture.

We continue to work with Novuna’s teams on delivering their digital future.

Talk to us about how Shout's experts can help you engineer change.

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