£40m daily revenue opportunity
Driving revenue and customer experience excellence
Novuna
Using carefully designed architecture and a powerful content management platform, Novuna's multisite solution helps the team drive engagement and revenue.
11 digital services supported
24/7 monitoring and support
The Challenge
Novuna’s web estate is responsible for generating in excess of £40m in revenue opportunity each day, and their pivotal role in delivering marketing-qualified leads means high performance and always-on availability are paramount.
With a digital estate of nine websites and digital services, the Novuna team invests substantial time and resources in keeping those experiences current, usable and optimized.
Novuna need the tools and constraints in place to ensure that editors can build amazing experiences, whilst maintaining consistency.
As their business grows and evolves, new digital services and the websites to showcase them need to be rapidly created.
The team needed a new approach to evolve the estate and provide the bridge to their future vision.
How might we refactor and optimize what they already have, rather than start again?
The Approach
Adopt & Optimise
How can we make the most of what is already here?
The project began with a forensic onboarding process, to understand the current sites and infrastructure, and the business goals the estate needed to support.
We conducted a root and branch audit and made recommendations to modernise and streamline the estate. Work started with a migration to the latest version of Umbraco.
The Azure infrastructure was optimised to support CI/CD and improve stability, performance and security. We also agreed SLAs for a 24/7 monitoring and support service.
'Whole company' vision and approach
What does success look like?
Both the marketing and IT teams at Novuna contributed to developing a shared vision for the estate.
We facilitated UX workshops, and then created a plan for the specific components, functionality and integrations required to deliver the vision.
Reusable components for consistency
Feature rich and on-brand experiences
We developed a suite of reusable and feature rich CMS components.
This addressed the challenge of maintaining a consistent presence across so many sites. Teams were empowered to rapidly spin up new experiences.
The content editors can create rich, elegant, experiences for their customers across the estate, without involving a developer or writing any code.
The components were carefully designed components to allow for a high degree of sophistication. Sharing them across the sites provides tight control for a cohesive brand presence.
Long term mindset
Delivering an ongoing roadmap
The partnership quickly evolved into a long-term digital programme of work, with value streams including:
- Creating new Umbraco sites for Vehicle Solutions & Personal Finance
- Developing Novuna’s EV Hub & Fleet Portal for major customers
- Developing a co-branded EV leasing portal with RAC
Rebrand of the marketing estate from Hitachi Capital to Novuna - Architecting a geo-redundancy high availability solution
- Delivering ongoing Continuous Improvement programmes across the estate
"When it comes to Umbraco or Azure web services, Shout's expertise and knowledge is second to none. In the last 3 years I’ve engaged and worked with exceptionally talented developers and project managers, who are invested and feel like an extension of the Novuna team. Shout are very proactive, they deliver exceptional service with positive outcomes."
The Outcome
A Multisite solution, with efficient and effective architecture
Today, Novuna has a highly performant multisite estate, delivering on revenue targets and providing best in class customer experiences for their users.
A fresh take on legacy applications
Parts of the estate provide an optimized, modern, front-end for the internal systems that underpin their leasing and finance sales. Minimal changes were needed to the underlying tools.
Efficient content editing
The shared elements across the estate mean teams are empowered through easy-to-use content management systems, and a range of reusable components that allow them to craft engaging, on-brand experiences rapidly and effectively.
Future proofed infrastructure
The platform is underpinned with a modern, robust, and scalable infrastructure, protecting their presence with a high availability, high performance architecture. The set up is designed to scale with the business.
We continue to work with Novuna’s teams on delivering their digital future.
Looking to achieve something similar? Book a call with our team to discuss how we can help.
Related Content
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Known as 'the friendly CMS', Umbraco is a future-proof, flexible, and cost-effective open-source content management system. From small, brochure-style websites to the headless hub of a composable DXP.
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